The Single Agent Brand (ATPM) PT Toyota Astra Motor (TAM) to expand the contest to modification Yaris car-3 or "Yaris Show Off" in 2009 in five cities, namely Jakarta, Bandung, Bali, Surabaya, and Medan, in line with the increasing number of community vehicles segment for young children.
Jakarta (AutomotiveRoll) - The Single Agent Brand (ATPM) PT Toyota Astra Motor (TAM) to expand the contest to modification Yaris car-3 or "Yaris Show Off" in 2009 in five cities, namely Jakarta, Bandung, Bali, Surabaya, and Medan, as with the increasing number of community-segment vehicle for young children.
"In line with the image of the vehicle as the Yaris young children, we are continuously challenging their creativity and encourage more young servant dare show the potential they have," said Johnny Darmawan Presdir TAM, in Jakarta on Thursday.
Say, each year the community owner Yaris continues to increase in line with the growth of car sales that consumers look young and spirited their young. Yaris marketed in Indonesia, the first time in 2006.
Since then, sales continue to experience growth, because according to Johnny, 4x2 medium car segment the tune. In the year ago, the demand for cars that look the young reach about 2000 to 4000 units per month. However, over the crisis this year, demand is estimated to be 2000 down to 2500 units per month.
"But the car is affordable and economical fuel, such as the Yaris, is digandrungi consumers at this time," said Johnny estimate that the car market began in June 2009 increasing significantly compared to previous months.
Accessories Manager TAM, Anton Jimmi Suwandi, adding the community owner Yaris increased reach thousands of people and the wide distribution in various cities.
Therefore, he continued, when in 2007 the contest only modification Yaris held at Jakarta in 2008 and only in the Jakarta and Surabaya, and in this year's contest was held in five major cities.
"In the 2007 participants who entered the final in the` off `Yaris show reaches 20 people, and in 2008 reached 50 participants. Therefore, this year our target of at least the number of participants in the top 50 people, considering each region will be selected for the best champion in the snatch final in Jakarta, "he said.
Anton explains race registration will begin on this day (25 / 6) with the theme "Enjoy Our Music in the Yaris." Theme, he continued, taken along with many more people "trapped" in the vehicle due to congestion.
"Around 70-80 percent of the time we are in a vehicle (to reach a place). So how to modify the car (Yaris) so that the owners and passengers in the more comfortable in the car," he said.
Anton said, the final answer from the participants in each city will be conducted in Jakarta, at the end of the year prize for merebutkan total of Rp500 million. Winner of the first contest will be one unit of Toyota Yaris. (ant)
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