SPESIFIKASI Volkswagen
The presence of the Apple iPad, exploited well by the famous and the largest carmaker in Europe and Germany, the Volkswagen AG as a digital media today. The car manufacturer just claims as the world's first manufacturer that developed the digital customer magazines by creating a special application for iPad.
Digital product, named DAS, "Automotive Digital Space." The magazine is published every three months in five languages and is accessible throughout Europe.
"DAS is very important to building blocks of digital marketing strategies of Volkswagen. With this we can perform an interactive dialogue with customers. Our target is to continue the appeal of brands and products in a new digital dimension and create a global experience, "explained Luca De Meo, Chief Marketing Volkswagen Passenger Cars iPad when launching applications specifically about this VW.
Five chapters of the application tells the history of Volkswagen. Described, with a picture or image display 360 degrees, users will gain iPad a realistic impression of the technical features of the VW Touareg, for example, to cangkupan insights to the driver from the interior to the exterior surroundings.
For the internet version, VW will also be published in late June of this watershed. The contents of the magazine will also be integrated in social networks like Facebook.
